One-to-One Web marketing by Florian Floyd Mueller

One-to-One Web Marketing

I did a lot of research in how a "good website" differs from a "very good website". I presented the results of my research in a seminar in which I outlined the key features of "very good websites":

Interactivity
Site Personalization
of Value to the user
One-to-One Community
Privacy

Every point is described in more detail in my report: One-to-One Web Marketing (requires the pdf-reader from Adobe).